Commen sense marketing by Out Of The Many

Try us instead - we provide intelligent, transparent B2B marketing that drives your business forward.

What's stopping you?
I can't afford marketing.
- It doesn’t have to cost a fortune. Despite what some agencies may tell you, a lot can be done with only a little. We’ve cut our teeth on years of marketing on a shoestring so we know how to make your budget go as far as possible while delivering the most value.
- If you want your business to grow, you can’t afford to ignore marketing - it’s an essential, not a nice to have. You can have the best product in the world, but if the right people don’t know about it, your business will fail.
- Investing in marketing when many have scaled back and hunkered down is a rare opportunity to make some noise, stand out and survive. When the troubles blow over, the survivor takes the market.
- We are happy to work on a project by project basis - no expensive retainer - so you just pay for what you get.
My team and I can do marketing ourselves.
- If you have the time, know-how and are seeing great results, more power to you. However, sustained and effective marketing takes time, effort and a constant flow of fresh ideas, particularly if you’re looking to scale. It’s likely that you’ll quickly run out of time and energy to do the marketing yourself as well as running your business.
- The more your business grows, the busier your in-house marketing team will get. We can enhance your marketing capacity with a ready and flexible resource to fill the gaps, ease the pressure and bring new ideas. Having worked client-side for decades, we know what works and can hit the ground running.
- Sometimes within a business it can be difficult to see the wood from the trees. As independent experts who’ve worked across businesses of all sizes and a wide range of industries including media, automotive, tourism and financial services, we can bring a fresh perspective.
I've been burnt before.
- If you’ve not had the results you need from marketing agencies in the past, we can help you examine why not. Having spent most of our careers client-side working in various organisations, we know the pains and frustrations agency customers routinely experience and, importantly, how to avoid them.
- As experienced marketers with a strong commercial bias, we are not here to ‘wow’ you with the latest shiny tool (unless that shiny tool will help you convert sales). We’re here to work with you to build solid, actionable plans that deliver.
- There should never be any surprises with what an agency does or does not deliver. Clear communication should be central to the relationship. Hiding behind fancy terms or impenetrable concepts isn’t what we’re about.
- We are honest, upfront and will be clear about what we think we can achieve. As a marketing resource, we serve you and your business and will do everything to make others see its value and witness your passion.
I’m too busy to think about what I might need.
- That’s no problem. If we can spend some time with you to understand where you are with your business and exactly what you’re trying to achieve, we can create a roadmap to ensure you get there. You can focus on your business, whilst we draw attention to it.
- We are equally comfortable identifying gaps and opportunities and mapping out big picture strategies, as we are getting the work done to achieve your goals. We will do the legwork, analysis and thinking for you and come back with clear options. With all the information in front of you, you'll only need minutes to make a decision.
- We provide a clear rationale for any work we suggest. We don't follow fads or the crowd, we do what's needed and right for you and your specific business goals. We will work closely with you to figure out the best solution for your business, bringing strategies and plans to life.
Will it work?
- Big projects with big budgets require big promises. That is not what we’re about. Our approach is to start small and pioneer with low-cost, simple tests so we discover the most likely path to success early on. Once we’re on that path, we keep what works and quickly discard what doesn’t ensuring you always get the best results delivered within your budget.
- Marketing is about discovery (and a healthy dose of scepticism!). While best practice is useful, it’s not enough if you want to stand out. Successful marketing is about testing hypotheses, looking at the data and continuous endeavour: all the time tailoring and optimising for your business’s specific target audience(s).
- We have years of (sometimes painful!) experience we can draw from to avoid the worst pitfalls, so we can help you avoid making the same mistakes. Our work will help you understand your customers better, know their issues and how you can solve them - all essentials for any business.
What customers are saying

“Elissa provides marketing and PR support to Appraisd across a number of areas and has made a huge positive impact on Appraisd's brand recognition and ability to generate leads. In recent months Elissa successfully got Appraisd shortlisted for three awards, obtained some fantastic and compelling case studies from clients and wrote some in-depth thought leadership pieces to a very high standard. We know from new clients that these pieces have been instrumental in closing deals.

Elissa's HR-sector knowledge means she can advise on many parts of the business beyond PR and marketing.

I would not hesitate to recommend Elissa's services to any organisation looking to scale up and build a well-respected and recognised brand in the HR tech sector.”

- Roly Walter, Founder and CEO, Appraisd

“Elissa did an amazing job helping to improve our brand awareness at ThriveMap. Her dedication, work ethic and tenacity make her super-dependable and a total pleasure to work with. Her industry knowledge combined with her ability to research and understand what stories to tell and how best to tell them, make her an insanely valuable addition to any growing business.”

- Chris Platts, Founder and CEO, ThriveMap

“Working with Elissa over the past few months has been an absolute joy. She has reinvigorated our marketing plan and helped us to see a much clearer, and cheaper, path to our desired audience.”

— Clare Cave, SFS Group Ltd
We help businesses grow by attracting the right attention, at the right time.

We think that marketing needs to get back to its roots of being human-centred, creative and simple, whilst keeping an eye on the data. We will help you navigate the complex and ever-changing digital landscape to achieve standout, carve out your niche, have an opinion, put a human face behind your brand.

We don't cost the earth! We offer fair value at a fair price and you only pay for what you get. No expensive retainers.

We're a group of freelancers with more than 60 years of marketing experience between us. Hire one of us on a contract or freelance and you get the whole marketing package: as a collective, we tap into each other’s specific areas of expertise from strategy to digital, from communications to PR, from content to SEO, bringing it all together to create something where the the whole is bigger than the sum of its parts.

Speak to us if you’d like to find out more.

contact@outofthemany.com

Rise above the waves.

Get heard through the noise.

Common sense marketing.

Are you fed up of retainers, aloof agencies and generic ideas?

Try us instead - we provide intelligent, transparent B2B marketing that drives your business forward.

What's stopping you?

What customers are saying

We help businesses grow by attracting the right attention, at the right time.