So, it's midnight. I'm due to to take a holiday with my family, but I'm currently busy scheduling posts to make sure all areas are covered next week while I'm away.
I need to ensure that it's business-as-usual over the next 10 days.
The rest of the team have their own specialities and unique skills but none of them can do what I do.
That's not to say it's some dark art, but rather my skill set is this and there's is....well....that.
The point I'm trying to make is that if I'm not around our social channels essentially grind to a halt and personal pride dictates that I won't let that happen.
Besides, that would simply be unprofessional. But what does that mean when I'm due to take a (well-earned, honest!) break?
Can I just schedule a bunch of posts, let them run, ignore the comments and any other engagement for a week and hope for the best?
Or am I, or we as social media professionals, forever cursed to check our phones or lift the lid of our laptops when our significant others aren't watching - because we definitely said we wouldn't be going near any devices during the holiday, right? - just because, heaven forbid, a post failed to go live during the most important time of day, or a great opportunity to engage an influencer passes by.
So, what's the alternative? If the resources, budget, time, simply isn't there, is it sensible to suggest that, well, it's our job and besides social media never sleeps?
Is there such a thing as work/life balance in this vocation?
Please don't read this as a complaint. The truth is I love what I do. I'm borderline obsessed.
That said, I do find it hard to switch off.
I'm always thinking, considering new angles, different tools, ways of posting, and so on. I don't find it stressful.
To me it's all a game, a puzzle to be solved. However, if I find it hard to switch off at night, I've no idea how I'm going to cope with a full week's holiday.
Maybe I'll leave my phone at home. Maybe.